One of the platforms that we develop sites for our customers in is Shopify. It is a “hosted solution” meaning, you use the Shopify backend content management solutions (CMS) and Shopify hosting. You own the content of your site, but not the platform (so you can’t easily move it) but it is one of the most popular ecommerce platforms available.
Sometimes as professionals we get the best information from our colleagues. Oliver Lindberg, an independent editor, content consultant and founder of Pixel Pioneers, recently came up with 16 Ecommerce trends that should drive sales in 2019. Check out what he says in this Shopify blog. The abbreviated list is below – but I love some of the new technology being applied to ecommerce transactions.
16 Ecommerce Trends to Drive Sales in 2019:
- Increased conversations with customers
- Chatbot AI (Artificial Intelligence)
- Explosion of AR (Augmented Reality)
- Video
- Voice search
- On-site personalization
- Personalized products
- Micro markets
- Web payments
- Flexible payment options
- Multi: currency, language, and channel
- Transient brick and mortar
- Subscriptions
- The D2C revolution continues
- Faster, leaner ecommerce operations
- Environmental impact (think packaging)
Convenience and UX (User Experience) is key to this new ecommerce market place that we as marketers will face in 2019.