I’m sure you’ve heard of SEO and PPC and probably have these acronyms in your marketing plan. But what about CRO?
CRO is Conversion Rate Optimization.
What, you’re already optimizing with that SEO stuff and don’t need anymore? Think again!
CRO is just as important as SEO. As much as PPC ads lead traffic to your website, that traffic doesn’t always result in an increase in new business leads or increased revenue. The same can be said for all those keywords you’ve been using in your SEO strategy. The keywords are getting people to visit your site but are those website visitors taking the actions you want them to once they are there?
That’s where Conversion Rate Optimization, or CRO, comes in. CRO results in increasing the percentage of traffic that converts to the action you want the user to take. Even if you don’t have e-commerce, you just have a different conversion. Your conversion could be downloads, inquiries, new leads or new clients. CRO is a way to get your website visitors to take the action that you want them to take on your website.
La Magra Consulting can help you increase your CRO.
As you can see in the chart below, first we look at your analytics and reports to see what visitors are doing on your website now.
Then, we give you recommendations for the modifications to make in your ads, on your landing pages or in your marketing plan to increase your CRO. If you don’t have analytics or reports, we can help you install them and interpret them for you.
Next, we work with you to plan when, where and how to institute those changes. This is done with simple A/B Testing or Multivariate Testing depending on your desired results, budget and conversion goals. You can then take that plan to your marketing department or we can execute all the creative and code for you. After implementation, it is always important to re-analyze the new results to determine success.
If you are running a PPC ad campaign, Google is charging you for the clicks. We want to help you refine those ads to increase your conversions. For example, a manufacturing firm we worked with had a Parts & Service department. This department was worth 40% of their overall revenue, yet none of their keywords led to the Parts & Service page. We recommended a campaign specifically for Parts & Service to be where site visitors landed.
Another client of ours began offering a “Free Shipping” on purchases of $30 or more. Once we looked at their reports, we advised them that their average customer was spending $45. As a result, they experimented with a “Free Shipping” promotion for purchases of over $50 for a month to find out if it led to increased revenue. It did.
CRO is data-based marketing whereby the goal is to maximize each users experience and turn visitors into customers, ultimately increasing your ROI.
Contact us today for a complimentary consultation and found out what La Magra Consulting can do for your CRO.